If there was a grand prize for “Most Work Done to Prove a Point” (and “Fanciest Name Ever”) Jean-Baptiste Henri Franck Cyrille Marie Le Divelec would be a contender. For 2001: A Gif Odyssey, the ad agency creator painstakingly chopped Stanley Kubrick’s 2001: A Space Odyssey into 569 tiny GIFs to find the breaking point of the so-called fair use doctrine. Fair use, as a reminder, is a legal principal that allows people to use copyrighted material for commentary, criticism, news reporting, scholarship or research. At the same time, it also serves as an “affirmative defense” to protect artists.
